Business Growth and DX: BSLG - End-to-end development, implementation, sales, and support of DX systems.
DX refers to "companies leveraging digital technologies to transform their operations, organization, processes, and corporate culture in order to respond to rapid changes in the business environment and enhance their competitiveness so that they can thrive in the new digital age."
Furthermore, this DX thinking method and approach could be described as a way of thinking about how to respond to the environment surrounding a company and transforming it into a sustainable business (a sustainable company).
I believe that the starting point for DX thinking and DX-oriented thinking is to re-examine your own company's products and services.
I believe the same principle applies to web marketing.
Re-examining our own products and services, and the needs of our actual customers who use them, is crucial. This helps us identify true customer needs, determine what our products and services truly are, and understand how they should be. Customer needs are the source from which we create truly valuable products and services.
We must objectively acknowledge future changes in the business environment (such as population decline and climate change) and envision what the ideal future should look like.
We can recognize the importance of understanding what kind of services meet customer needs and providing them to our customers.
It is important to consider whether web marketing and digital technologies are feasible as sales methods, and to enhance the competitiveness of your company and products.
We also provide the necessary IT technology to implement it.
The methods and concepts behind web marketing and digital transformation (DX) are essentially the same.
In web marketing, too, a crucial prerequisite is re-evaluating your own services.
After that, we formulate a hypothesis and consider the needs for the product or service.
Following this line of thinking, some of our clients have shifted the positioning of their products and services to create a unique market share that doesn't overlap with competitors.
It took time, but they have researched true customer needs and are making efforts to improve the value of their products and services accordingly.
This is a phrase I hear often from various companies: the environment surrounding our company is changing dramatically.
Corporate performance is also deteriorating, but the company president says, "Our company can't change. We're aging, we can't take on new challenges, and our employees don't want to."
These companies are becoming unable to adapt to the changing environment surrounding them.
You can probably guess what happened next.
People don't want change; in fact, they tend to be overly averse to it.
The only thing that can change you is your mindset. It costs nothing. Changing employees' mindsets is the job of the CEO and executives within a company. In this era, only companies that can promote this change in mindset will survive.
There are also advantages for companies; they don't need to have their headquarters in a prime location, and they don't have to pay for commuting expenses.
*In California, USA, department stores and other businesses have withdrawn from central office districts in the past (before the pandemic). Restaurants and retail stores have also gone bankrupt or closed down.
Real estate agents also seem to be having a tough time.
*Japan will likely face a similar situation in the near future. It was said that America is currently three years ahead of Japan, but the pace of change is accelerating even further these days.
In today's inflationary environment, traditional corporate financial methods used during deflation are no longer effective, as the value of cash has decreased.
Even now, most companies still operate under the old-fashioned principle of prioritizing only the lowest price, but by 2026, that way of thinking is beginning to crumble.
Furthermore, the economy is rapidly globalizing, and there are ideologies that refuse to acknowledge even this, but that is nonsense.
Going forward, the philosophy behind a company's management will be crucial.
DXシステムのＢＳＬＧの自社構築ツールの紹介です、各モジュールは世界最先端のモジュール・高機能システムです。
This is a list of the latest news from Business Logic Japan, a company specializing in DX system development.
